Daily archives "March 13, 2012"

Disney/Pixar’s Brave set to close the 66th Edinburgh International Film Festival

Disney/Pixar’s Scotland-set animated film, Brave, is to have its European premiere on the closing night of the Edinburgh International Film Festival  on 30 June.

The film features mostly a Scottish cast, including Billy Connolly, Kelly MacDonald, Kevin McKidd, Robbie Coltrane and Craig Ferguson. Previously known as The Bear and the Bow, the movie follows Merida, an impetuous princess who defies an age-old custom and inadvertently unleashes chaos, forcing her to discover the meaning of true bravery before it is too late.

First Minister Alex Salmond announced news of the premiere during his speech at VisitScotland’s Winning Years Conference in Perth today.

He said: “This will present us with an immense opportunity when Scotland will be centre stage in the film with all the tourism and business opportunities this will bring.

“I fully expect that as the film launches across the world, so will awareness of Scotland increase.”

He added: “Brave will be the most high-profile film ever set in, and themed around, Scotland, featuring Scottish stars.

“We are looking at a film which comes from the award-winning team behind such box-office smashes as Toy Story, Finding Nemo and Up, and will create global buzz when it is released.”

The film premiere announcement comes days after VisitScotland revealed it has joined forces with Disney Pixar in a campaign designed to promote Scottish tourism across the world and boost the Scottish economy.

Chris Fujiwara, artistic director of the Edinburgh International Film Festival, said: “We’re delighted to host the premiere of Brave and continue the festival’s long relationship with Disney.

“Though we are an international film festival, we’re mindful that we have a special responsibility to Scotland’s cinematic image.

“It makes perfect sense that this film, which is so strongly tied to the cultural mythology of Scotland and the beauty of the Scottish landscape, and in which Scottish talent has such a significant involvement, should be part of our festival.”

Brave is to be released across the UK on 17 August.